55% faster loading speed with a seamless user experience
ABOUT THIS PROJECT
ADS BY US urgently required a complete website transformation to easily do campaign management and stripe subscription tracking. The challenge was to design an intuitive interface to display real-time analytics from digital car screens in California.
ADS BY US is the #1 digital marketing agency in LA
ADS BY US provides SEO optimization, cartop advertising, social media marketing, etc. It is a simple solution for various issues and provides 24/7 customer support. They have completed 72 total projects and have 53 ongoing research works. They are the biggest website in Los Angeles with a huge customer base.
Spadasoft’s role and involvement in the web development process:
ADS BUY US is an LA-based digital marketing agency. It provides SEO, social media marketing, graphic designing, pay-per-click platforms, and copywriting services. It also offers 24/7 traffic updates, cartop advertising, link building, daily keyword ranking updates, etc.
Our talent undertook a comprehensive website transformation, creating a user-centric platform for streamlined campaign management & subscription tracking. Our solution integrated analytics from digital car screens, offering real-time data insights. We empowered ADS BY US to make informed decisions & better serve their California-based clients.
DURING THE PROJECT
For this revamp, we leveraged our own PDP (Product Design Process). Recognizing the significance of a structured and user-centric approach, we started this project with a clear roadmap in place.
Throughout the process, regular feedback loops and iterations ensured that we stayed aligned and incorporated necessary fixes along the way.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project’s vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user’s perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
The front end of the website was created using React JS.
WORKING MODEL AND TEAM
While the initial website revamp brought significant improvements, it’s important to mention that digital landscapes are constantly evolving. The dynamic nature of user preferences, technological advancements, and market trends needs continuous monitoring and adaptation. By consistently analyzing data and gathering user feedback, we ensure that our website remains responsive, engaging, and aligned with the evolving needs of the modern users. This ongoing commitment allows us to deliver an exceptional online experience and stay ahead in a competitive digital world.
This project delivered an in-depth understanding of the customer persona
and their interaction with the service.
Longer average session duration due to the website’s faster loading speed
Mobile Responsive Design
Increase in Site Speed