The journey of Ecigstore to becoming the leading vape store in the UK
ABOUT THIS PROJECT
Ecigstore approached Spadasoft as its main challenge was establishing itself as a leading UK vape store online, providing competitive prices and services for vaping enthusiasts.
#1 UK’s leading vape stores offering competitive prices and services for your vaping needs
Ecigstore has the largest collection of vape kits, e-liquids, and vaping alternatives. They offer the best range of products at a low price. They source their products directly from manufacturers and give personalized recommendations and one-to-one advice for you to find the right product.
Spadasoft’s role and involvement in creating Ecig store
Spadasoft aimed to empower Ecigstore as a premier UK vape destination. We designed an engaging, user-friendly online platform that features competitive pricing & impeccable customer service. By skillfully addressing pricing optimization & ensuring a seamless user experience, we helped Ecigstore thrive in the fiercely competitive vape industry. Ecigstore now serves the vaping community & offers top-quality products and services.
DURING THE PROJECT
For this revamp, we leveraged our own PDP (Product Design Process). Recognizing the significance of a structured and user-centric approach, we started this project with a clear roadmap in place.
Throughout the process, regular feedback loops and iterations ensured that we stayed aligned and incorporated necessary fixes along the way.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project’s vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user’s perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.
We chose wordpress to create an easy to use and a cost-effective e-commerce platform
We used CMS to create an easy-to-update site and to efficiently integrate Vapepuffs with payment providers.
WORKING MODEL AND TEAM
While the initial website revamp brought significant improvements, it’s important to mention that digital landscapes are constantly evolving. The dynamic nature of user preferences, technological advancements, and market trends needs continuous monitoring and adaptation. By consistently analyzing data and gathering user feedback, we ensure that our website remains responsive, engaging, and aligned with the evolving needs of the modern users. This ongoing commitment allows us to deliver an exceptional online experience and stay ahead in a competitive digital world.
This project delivered an in-depth understanding of the customer persona
and their interaction with the service.
More product page reviews
More user accounts created
Growth in cart additions